Character design, Free Work, Illustration, Logo design, Toys, Games & Packaging
About This Project

Rainbow friends is a toy range full of characters that challenge gender expectations by presenting different kinds of role models then ussually seen. A dragon slayer who is a girl or a prince who enjoys picnics in the forest shouldn’t be anything new. The packaging is heavily centered towards the different plush characters and explaining who they are and where their interests lie. I designed this range as my graduation project at the art academy and still feel that kids should be able to decide themselves what kind of adventures they like to go on.

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