Rainbow Friends

  • Skills:
    Illustrator/ toy design
  • Client:
    Graduation project

Rainbow Friends is a toy brand that focuses on gender neutral and more diverse characters.  Here you see adventurer Suus, Prince Hendrik, researcher Judith and below the rest of the Rainbow Friends. The packaging describes the character’s dreams, hobbies and identity so you really get to know them and what drives them. Suus for example is a former princess turned adventurer who enjoys fighting dragons and collecting treasure. By giving children more diverse role models you give them space to dream their own dream and not one that traditional gender prescribes.

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